- David Dobrik, who has tens of tens of millions of followers on social media, opened Doughbrik’s Pizza in L.A. on November 12.
- Dobrik’s Chicago roots are mirrored within the menu, and each pizza order comes with a token that may be redeemed for a 15-second “dance social gathering” within the retailer.
David Dobrik, considered one of YouTube’s hottest content material creators, has lent his star energy to the pizza trade with Doughbrik’s Pizza, which opened Saturday, November 12, on Sundown Boulevard in Los Angeles.
The pizzeria is a partnership between Dobrik, who has greater than 19 million subscribers on YouTube alone (to not point out tens of millions of followers on different social media platforms), and Lemonade, an L.A. chain centered on recent and wholesome fare, in addition to Dobrik’s longtime buddy, Ilya Fedorovich
Doughbrik’s gives two forms of crust—Chicago-style tavern and “doughy,” the latter sporting what Eater.com describes as a base much like focaccia. The menu boasts eight specialty pizzas, all of them within the conventional American-pizza mould, similar to Cheese, Pepperoni, Meat Lovers, Hawaiian and Supreme choices. Clients can order complete pies (ranging between $19 and $38) or slices ($4.50 to $6.50). One other pie, merely known as Chicago, options a wide range of cheeses, plus recent mozz, Italian sausage and a scorching giardiniera combine.
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“I needed to create a pizza influenced by all my favorites and a little bit of my Chicago roots,” Dobrik, a Chicago native, informed Locale Journal. “Doughbrik’s is a spot to return hang around for a fast slice, devour a complete doughy pie or seize a scoop of my favourite midwestern Blue Moon ice cream.”
For the grand opening, Doughbrik’s created a sequence of limited-edition round pizza bins given to the primary 300 clients. Including to the enjoyable: As Dobrik explains within the TikTok video under, each pizza order comes with a token that may be redeemed for a free drink or, higher but, a fast little pizza dance social gathering: Insert the token into the designated slot on the pizzeria’s inside wall, push a button, and dance music performs for 15 seconds.
@daviddobrikplz ignore the horrible dancing lol
♬ authentic sound – DAVID DOBRIK
“Created via the eyes of content material creators, the inexperienced and orange decor, neon indicators and minimalistic menu make it really feel as should you’re leaping proper right into a diner-esque Hollywood set—2022 version,” Locale Journal reviews.
Based on KTLA, clients, most of them youthful, fashioned a protracted line for Doughbrik’s opening day and waited as much as 4 hours to get into the brand new restaurant. Some even introduced sleeping baggage and camped out on Friday night time to beat the gang.
“It’s so cliche to say, however it simply doesn’t make any sense,” Dobrik informed KTLA, referring to the turnout. “And I do know that’s what everybody says, however once you’re right here and also you’re seeing this, it’s probably the most loopy feeling on the earth.”