Your Pie’s New Menu Design Goals for 3% Gross sales Progress
- Your Pie’s new menu board reveals off high-quality pictures of the meals and up to date product names for simpler ordering.
- The board was examined in choose shops with the objective of attaining 3% gross sales and transaction progress.
Your Pie, a pioneer within the fast-casual pizza motion, has begun introducing a brand new menu design throughout all present and future eating places.
The modernized menu board design options high-quality product imagery, up to date product names for ordering ease, and a handy pizza sizing chart illustration.
A main spotlight of the menu refresh contains the addition of seven” and 14” pizzas, including extra methods for friends to customise their pies. Instead of the colloquial “combo,” new menu board signage will ask friends to “make it a meal,” and, transferring ahead, the replace will take away paninis and chips from Your Pie’s menu choices. In the meantime, Your Pie’s youngest friends will now have the flexibility to pick out from two entrées—two-topping pizzas or pasta.
“At Your Pie, we attempt to make on a regular basis moments higher with pizza,” Lisa Dimson, Your Pie’s chief advertising and marketing officer, stated. “We hope the brand new menu board design will higher serve the wants of our present friends whereas attracting new ones. By evolving our model, we keep related within the minds of shoppers and permit our friends to get pleasure from your pie, your means.”
Forward of the official launch on November 7, choose Your Pie markets have been chosen to take part in a check interval of the brand new menu. The objective of the mission was to realize 3% gross sales and transaction progress, enhance profitability and gas repeat visitor visits, the corporate stated.
“Giving our franchisees the instruments they should function profitable eating places and serve their communities is on the forefront of all the things we do, and elevating our menu is a giant a part of that,” stated Ken Caldwell, vice chairman of improvement at Your Pie. “We’re keen to look at the success of our check markets increase into Your Pie eating places throughout the nation so our franchisees can kick off 2023 with their greatest foot ahead.”
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In comparison with the earlier yr, Your Pie shops utilizing the brand new menu design elevated general meals offered by over 11,000 models, the corporate stated. Menu check markets skilled a 2.4% improve in normalized gross sales, a 2.2% soar in models offered, and a pair of% progress in transactions. Check shops outperformed non-test shops by demonstrating a 4.3% improve in normalized gross sales and a 4.1% improve in each models offered and transactions.
The brand new menu board implementation performs a key position within the bigger Your Pie model redesign. Along with the brand new emblem announcement, the chain, which has 69 shops across the U.S., plans to replace the inside design of all new shops. Within the yr forward, the modernized eating room design will progressively part into shops that elect to transform.
For extra details about Your Pie’s historical past, idea and franchising alternatives, go to franchise.yourpie.com.