Pizzeria Proprietor Turns Vandalism right into a Advertising and marketing Alternative

When a pizzeria in Pelham, New York, acquired tagged by a graffiti vandal, the proprietor rapidly turned it into a possibility to advertise native artists and appeal to extra enterprise.

On Could 16, an unknown serial graffiti artist tagged an exterior wall at 4 Corners Pizzeria, an area pizza establishment, with a spray-painted slice of pizza topped with pepperoni and inexperienced peppers and dripping with cheese. The identical artist has hit 5 different pizzerias in decrease Westchester County with related art work, reviews News12 Westchester.

Joe Del Balzo, co-owner of 4 Corners, took it largely in stride. “I initially thought it was fairly fascinating, fairly cool,” he advised News12 Westchester. “Possibly he’s a buyer who actually likes our pizza, so he’s form of exhibiting his ardour for artwork.”

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However Del Balzo nonetheless made it clear in a Fb publish that the graffiti wasn’t acceptable. “We woke as much as an sudden graffiti art work on our retailer, and whereas we recognize the inventive expertise, we wish to make it clear that that is NOT okay,” the Could 17 publish learn. “However as an alternative of dwelling on negativity, we’ve determined to show this right into a optimistic alternative for the pizza-loving neighborhood!”

4 Corners Pizzeria / Fb

Del Balzo arrange a “Pizza Artwork Takeover” chalkboard contained in the restaurant and referred to as on locals to indicate off their abilities. “We invite all proficient pizza artists to come back and showcase your creativity on our chalkboard inside the shop,” he wrote. “Let’s remodel this sudden occasion right into a celebration of artwork and the love for pizza!”

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The publish garnered 61 likes, 5 feedback and 7 shares.

4 Corners, which makes a speciality of New York-style pizza, is a Pelham landmark. Gino Segreti opened the pizzeria in 1969 earlier than his cousin, Joseph Ciardullo, took it over in 1970. Ciardullo retired in 2015 and offered 4 Corners to Del Balzo, who had dined repeatedly on the eatery in his youth. Along with conventional New York thin-crust pizzas and slices, the restaurant affords Grandma and Sicilian pies, plus Pepperoni Pinwheels and Rooster Parm, Sausage and Pepper, and Buffalo Rooster rolls.