Papa Johns Expands Plan to Make Its Pricing Extra Aggressive

To make higher pricing choices and stay aggressive with rivals like Domino’s and Pizza Hut, Papa Johns Worldwide says it has expanded its partnership with QL2, the corporate behind OptiPrice, a pricing hole analytics platform.

In response to a press launch, the chain beforehand examined OptiPrice “to find out the viability of having the ability to seize aggressive pricing on a nationwide foundation throughout hundreds of zip codes.” Based mostly on QL2’s “means to ship past expectations with anticipated and measurable ROI,” Papa Johns govt John Ishmael stated it is going to broaden its use of the platform.

“We at the moment are utilizing the QL2 OptiPrice capabilities to make sure that our merchandise stay price-competitive and that our clients are receiving nice worth from every of our eating places,” stated Ishmael, Papa Johns’ senior vice chairman, enterprise transformation, within the press launch.

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“More and more, our retail clients are leveraging the QL2 OptiPrice platform to have higher visibility into their aggressive place and ship merchandise priced proper each time,” Carl Wartzack, CEO of QL2, added. “Papa Johns has been an important accomplice with a watch in direction of the potential, and we’re excited to broaden the partnership and ship worth for them in new areas.”

Papa Johns went on a roll throughout and after the pandemic, with same-store gross sales rising 26% on a three-year foundation. Nonetheless, within the fourth quarter ending in December 2022, same-store gross sales solely elevated 1% over the identical quarter in 2021.