Little Caesars Touts Its Detroit-Type Pizza in New Advert

  • Little Caesars has unveiled a brand new TV spot, shot on the Motor Metropolis’s iconic Fox Theatre, touting its Detroit-Type Deep Dish Pizza.
  • Little Caesars first added a Detroit-style pie to its menu in 2013, eight years earlier than Pizza Hut jumped on the development.

Little Caesars didn’t invent the Detroit-style pizza—that honor goes to Buddy’s Pizza—however it was the primary nationwide chain to place it on their menu. In any case, the corporate, based in 1959 by Mike and Marian Ilitch, relies in Detroit.

Now the corporate is giving itself kudos for its model of the Detroit-style pie, referred to as the Detroit-Type Deep Dish Pizza, with a brand new industrial filmed on the metropolis’s iconic Fox Theatre, positioned throughout the campus of the model’s world headquarters.

Created in partnership with advert company McKinney, the industrial spoofs the PBS sequence “Antiques Roadshow,” as a person seeks an appraiser’s opinion on “what could possibly be an genuine Detroit-style deep-dish from Little Caesars in Detroit.” The appraiser values the pie at $100,000, and the pizza’s proprietor reacts with a jubilant dance.

Associated: What are the weather of an genuine Detroit-style pizza?

In actual life, the Detroit-Type Deep Dish Pizza sells for simply $8.99 and is on the market for supply and utilizing the model’s Pizza Portal pickup station.

The Detroit fashion has change into one of many fastest-growing pizza types within the nation, as new chains providing the fashion preserve popping up from coast to coast. Pizza Hut unveiled its personal model of the pie in early 2021. However Little Caesars debuted its Detroit-style pizza in 2013, leaping far forward of the development so far as the large chains are involved.

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“The Detroit-Type Deep Dish is one in every of our favourite menu gadgets as a result of it’s a part of our historical past,” stated Greg Hamilton, chief advertising officer at Little Caesars.

Based on Little Caesars’, the massive, eight-slice Detroit-Type Deep Dish pizza boasts “a crispy-on-the-bottom, soft-and-chewy-on-the-inside crust with crunchy corners and caramelized cheese edges.”