Giuliana Calascibetta: Meet the Pizza Princess of Twitch

  • Giuliana Calascibetta has attracted a fast-growing viewers of 43,000 followers on Twitch, utilizing the live-streaming service as a singular advertising and marketing software for Cam’s Pizzeria.
  • In her streams as PizzaPrincessG, Calascibetta fashions A+ customer support and onerous work for her franchisees and workers whereas drawing a youthful crowd to the Cam’s model.

Twitch is likely to be finest identified for dwell streaming of esports, however Giuliana Calascibetta, the district supervisor for Cam’s Pizzeria in Rochester, New York, is taking part in a sport that’s all her personal: utilizing her rising Twitch fan base to advertise her household’s pizza chain and construct it into a reputation model that’s acknowledged far past the upstate area.

Together with her vivid smile and sunny, winsome persona, Calascibetta, generally known as PizzaPrincessG on Twitch, has attracted a fast-growing and dependable viewers of 43,000-plus followers. However she’s greater than an enthralling spokesperson for the six-store model. Tune in all through the day—or nicely into the evening—and also you’ll discover Calascibetta chatting up her clients, stretching dough, firing up pies and operating them out to the front-of-house.

Watch her in motion, and also you’ll see an actual professional in motion, not simply as a pizza maker however as a marketer. You may suppose she’d be paying extra consideration to her stream chat, which is at all times full of life, than to her work. However you’d be incorrect.

“That pepperoni [pizza] is popping out in a minute, OK?” she calls to an off-screen visitor. “Have you ever written a overview about us but?” she asks one other buyer. “You haven’t? Would you do us the consideration of writing a overview for us?”

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Picture courtesy of Giuliana Calascibetta

All of the whereas, she’s busily cheesing and topping her pies, sometimes flashing a smile for the ever-present digital camera positioned at her work station, with the oven proper behind her.

She’s additionally identified on Instagram for her enjoyable, high-energy reels and images that includes Cam’s Loopy Slices, distinctive pies topped with all the things from steak and eggs to Halloween sweet and popcorn.

Calascibetta resides proof that youthful millennials can outwork—and out-market—their elders. And she or he appears to like each minute of it. We requested her how she obtained began on Twitch and why it’s working for her as a pizzeria operator. Right here’s what she advised us:

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Q: How and why did you begin streaming dwell on Twitch from Cam’s Pizzeria?

Calascibetta: I began streaming on Twitch again in March 2020 when the pandemic hit. Being within the household enterprise, I couldn’t simply keep residence. Lots of my workers had been nervous about coming to work and catching the virus, so I needed to step as much as cowl these hours.

I bear in mind working lengthy days all on my own, and as a textbook instance of an extrovert, this actually affected my psychological well being. I couldn’t even have interaction with clients the best way I used to. I couldn’t discuss with my workers. It was simply me and pizza—which I’m positive sounds nice to lots of people [laughs].

After feeling down concerning the lack of human connection I used to be eager for, I made a decision I’d discover a approach to join with individuals on-line, and Twitch was the right platform for this. I didn’t actually know the best way to use the platform and had by no means watched any streams earlier than I downloaded the app. I actually simply swung it and pressed “Go Reside” and talked to whoever joined the stream—which wasn’t very many individuals.

From there, I began displaying my chat how I make pizza, how I make dough, ranting about clients, and just about all the things that concerned a day in my life working at Cam’s Pizzeria. I spotted that the extra I streamed my work days, the extra I grew to become enthusiastic about what I did whereas I used to be there. Not solely did I’ve individuals to speak to now, however I might entertain a dwell viewers! I grew up dancing and performing in musical theatre so this was the right approach for me to comply with this ardour of mine—proper from the pizzeria!

I additionally realized that, by live-streaming at work, I grew to become extra conscious of how I make my pizzas. For instance, when there’s 500 individuals watching you, it makes you extra conscious of the place you’re putting pepperoni or how a lot cheese you’re including to a pie. I’ve change into prouder of my craft and really feel extra fulfilled in what I do on daily basis by having this on-line viewers and perfecting [our pizza-making craft].

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Total, I really love educating individuals concerning the world of Za, and Twitch has made this a lot simpler for me to attach with others all around the globe!

Calascibetta’s newest Loopy Slice featured Halloween sweet.

Q: So what are your targets for Twitch?

Calascibetta: My targets with Twitch are easy: educate my viewers concerning the world of pizza and what it’s like rising up within the household enterprise and all of the struggles that include being a district supervisor within the meals business.

I’m at all times 100% sincere with my chat/viewers; after I stream from different places that I handle or oversee, I’ll share not solely the positives, but in addition the uncared for components of that pizzeria—issues that want cleansing, different problems with that nature.

When a franchisee will get lazy, I convey my stream to that location, and a whole bunch of individuals can witness this laziness. It makes the franchisee really feel extra on edge and extra accountable, and [that person] doesn’t wish to look silly on my stream. I name these streams “pizzeria rescue episodes” for apparent causes. Nevertheless, since bringing my stream round repeatedly to all of the places that I oversee, struggling franchisees have discovered extra pleasure and are working more durable as individuals get to see their progress from the final time I used to be at their location.

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Streaming has helped communication tremendously, and I permit all my workers to have entry to observe these streams. I’ve nothing to cover. I encourage them to observe how I make pizza, handle my workers, and the best way to give A+ customer support.

Every little thing is out within the open, and I really imagine that’s what helped me develop so rapidly on the platform. My content material is actual, uncooked, and genuine—one thing you don’t actually see on-line anymore. I additionally pleasure myself on being “rated G” and family-friendly, as my streams are at all times clear and protected for any age group to observe. Even my Nonna is available in to talk and watch my streams, so everybody must be on their finest habits!

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I intention to encourage younger individuals to work onerous and hopefully convey nostalgia to others which have labored within the meals business earlier than. Or, in different phrases, join with individuals by love! I’ve additionally been in a position to comply with my ardour as a performer and entertain others.

How does Twitch match into your advertising and marketing technique for Cam’s Pizzeria? And is it working?

Calascibetta: At first, dwell streaming on Twitch was simply one thing I did for enjoyable. Since turning into partnered on the platform in a really brief period of time, I began taking it extra critically. Any time I work now, my stream is on. I’m at a degree the place, if I’m on the pizzeria working, I’m streaming it. It simply doesn’t really feel proper when my chat isn’t there with me!

As I grew on Twitch, we made my streams obtainable for viewing dwell proper from the Cam’s Pizzeria’s web site. Prospects order their pizzas on-line and might tune in to my stream and watch them be made proper after putting an order! It actually is a superb approach to join with clients. I’ve even had individuals enterprise to Rochester from everywhere in the nation simply to fulfill me and check out our pizza!

Streaming from the pizzerias on Twitch has been very profitable for enterprise, and I plan on merging the Pizza Princess G model and Cam’s Pizzeria collectively much more as time progresses. My dream is for each manufacturers to develop collectively. I wish to make my father happy with the legacy he constructed and take it to the following stage. I need him to comprehend that it has created the right path for his daughter and her goals because the Pizza Princess of Twitch and all the things that has but to come back.