Gi.Steel Launches ‘Be Distinctive’ Line of Pizza Peels
Gi.Steel has launched its Restricted Version undertaking by introducing the primary pizza peel in its new collection, which will likely be out there for buy on March 22 at gimetalusa.com/dwelling.
A restricted variety of items have been produced for the undertaking, which first launched in Europe and is now coming to the U.S.
The “Restricted Version #1 – Be Pink” peel is the primary one within the new collection. Symbolizing purity and class, pink is historically related to ladies however has now change into a “common coloration,” the corporate stated in a press launch. “Be Pink stands for braveness, experience and self-will, that are typical traits of those that are making a reputation for themselves within the great world of pizza, continually striving for uniqueness and worth.”
The Restricted Version undertaking stems from Gi.Steel’s need to help pizza makers as they naturally evolve, in line with the discharge. With extra pizza makers now additionally working their very own companies, they’re on the lookout for progressive and dependable work instruments whereas additionally sourcing high quality merchandise for his or her menus. The pizzeria proprietor’s private picture has change into extra vital than ever, setting them aside from opponents and making their manufacturers stand out, the corporate stated.
“I like to consider pizza makers as artists, pushed by a shared ardour and but completely different from one another, authentic and distinctive,” Gabriele Lastrucci, gross sales director of Gi.Steel, defined. “We mixed high quality, innovation and aesthetics, that are our hallmark, with values such because the originality and uniqueness of pizza makers, and all of it got here naturally.’
“Be Distinctive” is definitely the motto behind the undertaking, which can contain the discharge of a number of peels, similar to one with a particular laser-cut, personalized deal with, in a restricted collection, with “a brand-new look and wonderful technical efficiency,” the corporate stated.
An individual’s title, a precept that guides pizza makers of their job, an inscription for somebody particular—all of those customization choices are provided to create a singular and distinctive merchandise.
In the meantime, the Gi.Steel brand has been remodeled to offer the Restricted Version peels a definite id. It contains a heart-shaped “swoosh,” symbolizing “the everlasting beating coronary heart for pizza makers world wide and their artwork.”
GiMetal CEO Marco D’Annibale stated he’s pleased with the undertaking. “Finally, I’m fulfilling my dream of providing a instrument that isn’t solely helpful and of superior high quality, but in addition particular and distinctive. This makes me really feel nearer to all of you.”
The packaging is particular too, the corporate stated. It was designed to ensure that the shopper’s journey ends with the identical degree of care that was put into the undertaking. The pizza peel case suits the product like a glove, defending it on the skin, the corporate famous, leading to “a sluggish, satisfying discovery of a one-of-a-kind, inimitable peel.”
The pizza peel head, a part of the Evoluzione Line by Gi.Steel, gives wonderful technical efficiency, has a classy design and is right for high-temperature ovens, in line with the corporate. Two rectangular head sizes (13’’ and 14’’) and three deal with lengths (23’’, 47’’ and 59’’) will likely be out there, however solely a restricted variety of items will likely be produced.
A portion of the proceeds generated from the sale of the “Restricted Version #1 – Be Pink” peel will likely be donated to Motion Assist tasks aimed toward supporting ladies’s empowerment and defending ladies’s rights. “Gi.Steel has been conscious of those points for years and embraces them wholeheartedly by ensuring to keep away from gender bias and making a wholesome, productive work surroundings,” the corporate stated.
To display all of the options of the unique Restricted Version and different traces of pizza peels and instruments, the Gi.Steel staff will likely be out there at sales space #1379 on the Worldwide Pizza Expo.