Domino’s Challenges Drive-Thrus With New Ordering Choices

As extra pizza eating places try to compete with fast-food joints by including drive-thru home windows, Domino’s has responded with ordering choices that make sure the buyer can keep away from lengthy strains and simply place a digital order from their automotive.

Domino’s now provides two ordering choices through its iOS app on Apple CarPlay: “Faucet to Order” or “Name to Order.”

“Faucet to Order” lets clients submit their saved “Simple Order” or one in every of their most up-to-date orders, whereas “Name to Order” permits them to put the order of their alternative, hands-free, by speaking to a customer support consultant.

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“We all know how irritating it may be to attend in a drive-thru line simply to put an order,” stated Christopher Thomas-Moore, Domino’s senior vice president-chief digital officer. “Domino’s app on CarPlay is a good different to that, as clients nonetheless have the comfort of staying of their automotive and may place an order from wherever they’re, with out ready in a protracted drive-thru. It’s one more means we’re bringing extra ease and ordering choices to clients throughout the U.S.”

How simple is it? Domino’s clients merely must:

  • Obtain Domino’s iPhone app
  • Log into their Pizza Profile
  • Have a saved Simple Order or just lately positioned order (to make use of “Faucet to Order”)
  • Choose Domino’s app on Apple CarPlay and place an order

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Domino’s stated it’s the primary pizza firm and one of many first quick-service restaurant manufacturers within the U.S. to supply simple on-the-go ordering through CarPlay. Along with inserting an order through Domino’s on CarPlay, clients may also observe the standing of their order through Domino’s Tracker.

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Domino’s app on CarPlay is the model’s latest AnyWare ordering platform, a collection of know-how that enables clients to order from wherever they’re, utilizing no matter system they like. Different AnyWare ordering platforms embody ordering through Apple Watch or with an emoji through textual content.