CPK Goals to Jumpstart Development Via Refranchising Program
California Pizza Kitchen (CPK) hopes to jumpstart its home franchising efforts by refranchising, permitting multiunit restaurant operators to buy current CPK areas in choose U.S. markets.
Refranchising refers back to the promoting or conversion of company-owned areas to current or new franchisees. The mannequin relieves franchisors of the overhead prices of working a company-owned location whereas incomes royalties from the franchisees. Refranchising additionally requires decrease capital expenditures for upfront growth of a brand new location.
CPK, credited with inventing California-style pizza, started franchising in December 2021 after exiting chapter in late 2020. The corporate has a complete of 180 areas in 10 international locations and U.S territories, with an elevated deal with high-traffic areas like airports, casinos and stadiums.
Associated: CPK cofounder launches Roman-style pizzeria in L.A.
“We’re tremendously happy with the progress we’ve seen with our franchise program, and we’re desirous to proceed increasing our attain and to introduce CPK to extra diners nationwide,” mentioned Giorgio Minardi, government vp of worldwide growth and franchise operations at California Pizza Kitchen, in a press launch. “As a part of this subsequent section of progress and growth, we’re wanting ahead to partnering with skilled multi-unit restaurant operators that share our similar dedication to excellence, innovation and customer support that has fueled CPK’s progress since its inception in 1985.”
CPI mentioned it “offers franchisees flexibility with customizable menus, design layouts and a number of daypart choices so that every location can individually align with its client wants and thrive inside their market.”
For extra details about CPK franchise growth alternatives and accessible markets, click on right here.