Corny Jokes Apart, Little Caesars Brings Again Pretzel Crust Pizza

Name it a sly—and genuinely humorous—advertising and marketing ploy. Or name it a merciless hoax performed upon all of the tens of millions of Individuals who prefer to get stray bits of corn caught of their enamel whereas munching on pizza. Both means, Little Caesars has pulled a basic bait-and-switch: There shall be no pie with a corncob crust (whaaa??), however the chain is bringing again its Pretzel Crust Pizza for a restricted time this spring.

Little Caesars mentioned the salty, savory crust is returning because of buyer demand. The Pretzel Crust Pizza was launched as an LTO in 2014. It’s a smooth pretzel-crust pizza with a creamy cheddar cheese sauce, mozzarella and Muenster cheeses, and pepperoni.

The specialty pizza turned out there on March 27 for $6.99. It may be custom-made with a cheese-stuffed crust possibility or with Little Caesars’ conventional tomato sauce.

“We’re grateful to have numerous Pretzel Crust Pizza followers which can be extraordinarily vocal about their love for this product,” mentioned Little Caesars Chief Advertising and marketing Officer Greg Hamilton in a press launch. “Regardless of bringing it again a number of instances, it feels just like the pretzel fervor has not waned. We’re bracing ourselves for the predictable outcry on social media when it will definitely goes away.”

Earlier this month, Little Caesars launched a pair of promotional movies touting a brand new corncob crust pizza that could possibly be ordered with a 2-liter bottle of liquified butter. Nevertheless, the advertisements’ tone was clearly comedic, and accompanying pop-up graphics really referred to a pretzel crust, suggesting that the advertisements had been an early April Idiot’s Day joke to construct pleasure for the pretzel-crust providing.

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