Blaze Pizza Added 500,000 Loyalty Members in Pi Day Promo

Blaze Pizza’s ordering app surpassed TikTok on Apple for downloads on Pi Day (March 14), in a promotion that fetched a further 500,000 loyalty membership members for the Pasadena, California-based chain, in accordance with Nation’s Restaurant Information (NRN).

Blaze Pizza’s Blaze Rewards program now has a membership of three.5 million, NRN reported.

How did it work? On March 1, Blaze Pizza introduced the return of its $3.14 deal for Pi Day. Prospects who downloaded the Blaze App have been mechanically enrolled as a Blaze Rewards member. That certified them to buy any 11” Blaze pizza with limitless toppings for $3.14 on March 14 solely. That pizza often sells for $11.25. Prospects have been required to go to a Blaze location to reap the benefits of the provide.

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Due to the provide, the Blaze Pizza app was the fourth most downloaded app on March 14, even main TikTok. Based on Brandastic, TikTok was the preferred social media app downloaded worldwide in 2020, 2021 and 2022. It surpassed Instagram as essentially the most downloaded app within the first quarter of 2023, Social Media As we speak has reported.

However the Blaze App blazed forward of the social media app on March 14. Now Blaze is concentrated on conserving these new loyalty members blissful.

“We’ve acquired plenty of new followers,” Sonja Tilki, Blaze’s vice chairman of promoting, instructed NRN. “Proper now, we’re in our retention technique part, feeding them subsequent gives to get them to return again many times, and that will probably be actually strategic floor to proceed to drive the loyalty program and know what gives work the perfect.”