7 Valentine’s Day Promos to Spark Romance at Your Pizzeria

Valentine’s Day is among the greatest days of the 12 months for eating places, second solely to Mom’s Day. Whereas it’s usually related extra with fancy, upscale full-service eating places, pizzerias have been getting in on the romance (and income) in recent times with heart-shaped pizzas, now a typical providing within the first couple of weeks of February.

However there’s no motive to cease there. So as to entice extra prospects on Valentine’s Day, your pizzeria can provide particular promotions and offers for lovebirds and singles alike. Some concepts embrace:

1. {Couples}’ specials: Supply a particular deal for {couples}, corresponding to a big pizza, salad and a bottle of wine for a reduced value. You could possibly additionally provide a Purchase One Get One Free for teams, which might encourage prospects to carry one other couple or some pals with them to your pizzeria. All these specials may also be provided as takeout or supply; that manner, prospects can get pleasure from your scrumptious pizza throughout a romantic night time in.

As pictured on the prime of this web page, Donatos, the Columbus, Ohio-based chain, is pairing its heart-shaped pizzas this 12 months with its new Valentine’s Twists, pull-apart twists served heat, drizzled with vanilla icing and topped with Valentine’s sprinkles. (Be aware: In 2021, Valentine’s Day was the second-largest Sunday gross sales day of the 12 months for Donatos, trailing solely Tremendous Bowl Sunday. Gross sales from the guts formed pizzas launch contributed to the model’s success as income tripled with this first-ever nationwide launch.)

Robert’s Pizza and Dough Co. in Chicago, in the meantime, has created a four-course menu for 2 that might be provided on Saturday, February 11, Monday, February 13, and Tuesday, February 14. {Couples} can select one pizza from a restricted vary of potential alternatives, plus a salad (Mediterranean, Apple Hazelnut or Caesars), a small plate (butternut squash soup, bruschetta or traditional shrimp cocktail) and tiramisu for dessert.

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2. Create a singular Valentine’s Day pizza: Along with heart-shaped pies, develop a singular pizza with substances which can be related to love and romance, corresponding to strawberries, chocolate, or heart-shaped pepperonis.

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Robert’s Pizza

3. Develop a Valentine’s Day cocktail menu: Robert’s Pizza & Dough Co. has achieved precisely that this 12 months, conjuring up a bevy of artisan cocktails with common enchantment. They embrace:

  • The Aperol Sweetheart Spritz with aperol, prosecco, blood orange and lemon rosemary
  •  The Pisco Love Potion with pisco, lemon, raspberry puree and angostura bitters
  • The I Love New Yorker with bourbon, orange juice, lemon and port wine
  • The Preserve It Spicy with tequila, aperol, strawberry lemon, spicy bitters, egg whites and rose ice cubes.

4. Valentine’s Day supply: Supply a particular supply service for Valentine’s Day, the place prospects can order a pizza and have it delivered to their sweethearts with a particular message. This particular might embrace a reduction on supply, or it might be half off a second pizza for larger teams. Or it might contain the inclusion of dessert with any pizza supply.

5. Present card or loyalty factors promotion: Supply a promotion the place prospects who buy a present card of a specific amount on Valentine’s Day will obtain a further bonus reward card. This additionally works for loyalty packages. As a token of affection on your prospects, you may provide double loyalty factors your complete week of Valentine’s Day or double punches on their punch playing cards.

6. Singles specials: Not everybody has a beloved one to rejoice Valentine’s Day with, however everybody has pizza. Pizza is at all times there for you. Late at night time, early within the morning, at any time when, you may rely on pizza to fill that vacancy inside you (particularly, the vacancy in your abdomen). Singles specials, corresponding to half-off particular person slices or a $10 beer and slice combo, are a enjoyable, irreverent approach to rejoice Valentine’s Day together with your prospects. And, in the event you’ve bought a bar, contemplate making a Galentine’s completely satisfied hour for, you already know, all the only girls.

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7. Social media contests: Run a social media contest the place prospects can win a free pizza or reward card by sharing a photograph of their Valentine’s Day celebration at your pizzeria or by utilizing a selected hashtag. This can be a nice approach to encourage prospects to work together together with your socials, which may drive up your follower numbers, enhance your on-line presence and supercharge your advertising and marketing. In the event you’re undecided the place to begin with social media, you could find customizable templates free of charge on-line.

Total, Valentine’s Day is a superb alternative on your pizzeria to draw prospects and present them how a lot you care. By providing particular promotions and offers, you may create a singular and memorable expertise for {couples} seeking to rejoice their love, whereas additionally encouraging a bit of further enterprise on your pizzeria.

Mark Plumlee is a contract author whose articles have been revealed in Full Service Restaurant, Fashionable Restaurant Administration, Fast Service Restaurant, Hospitality Tech, That Oregon Life, The San Francisco Examiner, Blazersedge and different blogs. As a copywriter, he has helped eating places and small companies develop and outline their model for greater than 5 years.